King's College London
Online Exhibitions
Feast, famine and physiology

Recipes

Strongly graphic recipe book cover for casserole recipes with an inserted photo of a oven regulatorRecipe booklet produced by an oven manufacturer [1930-1940s]

As well as new domestic applicances, during the interwar years new magazines sprung up to cater for housewives seeking to experiment with new or exotic recipes, to improve their families’ diets or to hone their skills at baking or pudding making.

Advertising in turn became ever more colourful, inventive and sophisticated as it sought to capture and exploit this new market.

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